5 days ago, I read this little article on the Globe and Mail online. It’s called:
“Australia hopes to disgust citizens into losing weight”
I’m hoping that that particular title was the journalist’s creative license and not actually the defined goal stated by the Australian Medical Association.
The premise is that they’ll do what has been used on cigarette packs—show the “gruesome” images of obesity sicken people into a healthy lifestyle.
I find this distressing. As per the article, “The ads would show damaged organs, people drinking body fat, or eating packets of sugar in an effort to shock people into eating more healthfully.”
WHEN WOULD ANYONE EVER DRINK BODY FAT???
This seems to be about reinforcing (or creating) bad body image. Is that really helpful?
As someone who’s had some shockingly bad body image in the past—based on how I perceived pictures of me, of obese people that I would then liken myself to… well, the result was a lot more self-loathing than action. Self-loathing led to self-damaging, i.e., disordered eating, and then more self-loathing when suffering didn’t get me anywhere… Maybe it’s just me, but I see a real potential pitfall in this!
(source)
Add to that the fact that, a Consumer Reports poll revealed recently that 9 out of 10 Americans think they eat right: healthfully, with the proper servings of fruits and veg. Given that one third of Americans are obese, something obviously doesn’t add up here. There is a gap in perception vs reality, in terms of food consumption—and maybe that same gap exists in body image. Maybe people will see those images and think “oh, that’s not me because I eat well.” Obviously there’s a degree of self-delusion going on, anyway (which this article referred to kindly as “we see ourselves as our best selves”). Mission… failed?
It might be wrong to compare apples and oranges—comparing a strategy being employed in Australia to obesity statistics and diet perception in the United States—but I don’t think so. Australia is 6% behind the US on that same obesity index… and in the top 10 states with highest obesity statistics are also the United Kingdom, Canada and New Zealand. So the Mother Country (Britain) and 4 former colonies, all possessing poor habits? Maybe there’s SOME kind of food cultural connection…
(source)
The thing that worked for me wasn’t being made to feel more shame, disgust, or hatred for myself—I had that covered—but instead knowledge (I knew what was “wrong” and “right”—I read Shape magazine! How many ways can you say “diet and exercise are the only way for lasting change”?), looking at causes and consequences in a postive environment (so, being comfortable enough in a supportive environment to begin asking what it was that was making me turn to these unhealthy habits), and having the tools in front of me to make the changes (I had a gym membership through school, I did a learn to run clinic through the Running Room, and I journalled, with the help of a Registered Dietician). I also got therapy.
That’s totally case-specific (though I’m sure it could work for others, too), but it’s also totally not cheap, *and* I was self-motivated—two things that don’t bode well when it comes to public health initiatives. Is this appalling campaign the best possible option to shock the populace out of complacency?
The World Health Organization published in the Bulletin of the World Health Organization a study entitled “The Impact of Pictures on the Effectiveness of Tobacco Warnings“, in which they listed that the warnings were:
- more likely to be noticed than warning labels without images;
- effective (and cost-effective) in teaching smokers about the health risks caused by smoking, and in increasing smokers’ *and* non-smokers’ awareness about the health risks; and
- were linked to increased motivation to quit smoking.
(source)
This article looking at the Canadian experience with the warning labels seems to suggest that it worked… probably… but it’s hard to say to what degree exactly, since it wasn’t the only “stop smoking” initiative tried.
Hm. So if it works, even a little, maybe I need to lighten up?
Well, I’m still thinking thumbs down: a vice and bad eating habits are really not the same thing. You can quit smoking. If you quit food, it’s also considered really bad.
(source)
I guess I’ll leave it to you, three to five esteemed readers, to weigh in (har har):







